Win-back email for lapsed customers

Write a win-back email to customers who have not bought in a while.

Business: {{business}}
What they bought and when: {{last_purchase}}
What is new since then: {{whats_new}}
Incentive: {{incentive}}

Give me two versions:
A. Short and personal, under 90 words, plain text, written as if from the owner.
B. Slightly longer, under 160 words, leading with what is new.

For each: two subject lines, preview text, body, and one call to action.

Rules:
- No guilt and no "we miss you" clichés.
- Mention the incentive only if one is given.
- Include an easy way to say "not interested" besides unsubscribing.
- Add a one-line suggestion for when to send a single follow-up and what it should say.

VERSION A (short and personal, plain text) Subject line options: 1. What's new since your last candle 2. Refill pouches, for your old jar Preview text: Reuse your jar, and shipping is on us through Nov 30. Hi [first name], You picked up one of our 8 oz candles a while back, and I wanted to tell you what has changed since. We now sell refill pouches, so you can reuse your jar, and we've moved to lead-free cotton wicks. If you'd like to try either, shipping on your next order is free through November 30, no minimum. See the refills: [link] Not for you? Just reply "no thanks" and I'll take you off the candle emails. [Your first name] Fieldnote Candle Co. (Call to action: See the refills) --- VERSION B (longer, leads with what's new) Subject line options: 1. Three things that are new at Fieldnote 2. Your old jar can burn again Preview text: Refill pouches, cotton wicks and a sample set. Free shipping through Nov 30. Hi [first name], A fair bit has changed since your last Fieldnote candle: - Refill pouches. Keep your jar and refill it instead of buying a new candle. - Lead-free cotton wicks. - A four-scent sample set, if you'd like to try a few before you commit to a full candle. To make it easy to come back, shipping on one order is free through November 30, with no minimum. Browse what's new: [link] If candle emails aren't your thing anymore, click here and tell us "not interested": [link]. We'll stop sending them, no hard feelings. Fieldnote Candle Co. (Call to action: Browse what's new) --- Follow-up suggestion: Send one follow-up about a week later, around November 20, with the subject "Free shipping ends November 30" and only two lines: the deadline and the link to the refills. Don't send more than one.